All our business strategy work is unique and mirrors the precise client issue - we don't do boiler plate solutions. Our clients deserve more.
Growth in revenue / value is usually the goal; competitive advantage is the critical enabler. Achievement of which is dependent on a distinct and powerful thesis about how to succeed and why others find it difficult to emulate this success. We work closely with clients to find and develop winning strategies and the underpinning business models. This support tends to focus on helping our clients grow their topline through pricing or innovation, or sell/ market more efficiently or effectively.
- Innovation & Growth Strategy
- Business Strategy (Market, Competitor, Customer, Product)
- Marketing, Sales & Pricing
Innovation & Growth Strategy
MSC Group works with leaders and challengers in their respective markets helping organisations to drive growth and use innovation as a source of competitive advantage.
We work on projects that take a fresh and fact based view of ways in which companies can accelerate and enhance performance, and make innovation work in practice.
Managing growth in fast changing markets, maintaining growth in changing markets and re-triggering growth in mature markets where innovation seems to be a lost cause.
Business Strategy (Market, Competitor, Customer, Product)
Strategy is often confused with planning. MSC Group does not fall into this trap.
Rather, we take a fundamental and bold look at both opportunities and threats. Our predilection is to test whether our clients have the opportunity to lead markets through technical or commercial entrepreneurship.
MSC Group naturally searches for unconventional or unobvious ways for creating points of difference which, in turn, will deliver high and sustainable returns for our clients.
We challenge our clients and ourselves to create ambitious and achievable outcomes by reference to their market conditions, customer segment needs, product innovations or potential competitor responses.
Above all, we ensure that the resulting strategy is owned by our clients, not by us.
Marketing, Sales & Pricing
MSC Group Marketing & Sales practice is focused on the big issues that CMOs worldwide are working on, in particular these cluster into the following important areas where we support our clients to:
- Gear-up the Marketing organisation to execute across digital channels
- Understand the value of big data and how to access it
- Design and embed customer segmentation approaches that enable more relevant customer propositions
- Launch new mechanics to engender customer loyalty
- Understand the returns on your marketing activity and enable clients to make higher return decisions
- Optimise marketing processes, whether it is sales force productivity or direct marketing campaign execution
We believe great marketing begins with a genuinely advantaged and robust insight into our client’s customers – whether they are individuals or businesses. We anchor our solutions on unparalleled insight into customers and deploy a range of advanced customer research techniques – from qualitative techniques such as web community panels and accompanied shops to highly quantitative techniques that require precise mining of large data sets, to deliver clients with thoughtful insight.